MINNEAPOLIS, MN, FEBRUARY 10, 2021— The Marine Retailers Association of the Americas is pleased to announce and celebrate the 10 dealership locations that achieved Marine Industry Certified Dealership status in 2020.

 

The Marine Industry Certified Dealership Program provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program not only brings accountability to marine dealership across North America, but it also provides retailers with the processes to maintain the practices needed to deliver a world-class retail experience to today’s boaters.

 

“These dealers have committed to improving their customer experience, employee engagement and dealership operations,” said Liz Keener, MRAA Certification Manager. “They put a huge effort into improvement in 2020 by getting Certified and will continue to learn and grow through the Continuous Certification program.”

 

Dealership locations that achieved Certified Dealer status in 2020 include:

 

·      Port of Egypt Marine, Southold, New York

·      Union Marine — Pacific Nautiques, Pacific, Washington

·      Strong’s Marine — Southampton, Southampton, New York

·      Strong’s Marine — Yacht Center, Mattituck, New York

·      Strong’s Marine — Water Club, Mattituck, New York

·      Eric’s Outboard Marine Service, Miami, Florida

·      SkipperBud’s — Madison, Madison, Wisconsin

·      Watercraft Sales, Three Lakes, Wisconsin

·      Manitowoc Marina, Manitowoc, Wisconsin

·      Norfolk Marine, Norfolk, Virginia

 

They join more than 300 other dealership locations across North America that have already been Certified.

 

In order to maintain their Certification status, Certified Dealers must complete and pass an annual Continuous Certification curriculum. This year-long education program teaches marine professionals how to improve upon their already premier operations. Continuous Certification delivers relevant, timely, high-impact, in-depth education customized exclusively for those who have been through the initial MICD program.

 

Enrollment for the 2021 Continuous Certification Program is now open for Marine Industry Certified Dealers. For more information on Continuous Certification or the MICD programs, contact MRAA Certification Manager, Liz Keener at lizk@mraa.com.

 

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.