MINNEAPOLIS, July 31 – The Marine Retailers Association of the Americas (MRAA) announces that 126 unique Certified Dealerships, have been honored by the National Marine Manufacturers Association (NMMA) as recipients of the 2023 Marine Industry Customer Satisfaction Index (CSI) Awards.
“Congratulations to this year’s CSI Award winners,” says Stevie Cook, MRAA Certification Specialist. “Measuring customer satisfaction is critical for a dealer’s success, as it rewards their team for dedicated work and helps them approach every customer with purpose and genuine care.”
The 2023 CSI Awards honor 1,000 boat dealers for customer satisfaction excellence in sales and 759 boat dealers for excellence in continued service. It was the eighth straight year NMMA has used dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers that actively quantify customer satisfaction and choose continuous improvement to provide excellence customer care.
“Delivering an outstanding ownership experience and a creating a lifelong boater not only requires an excellent product, but an extraordinary journey from sales through continued service at the dealership,” said Robert Newsome, NMMA Chief Administrative Officer and Senior Vice President of Operations in a release. “Congratulations to the 2023 CSI Award boat dealer recipients for helping to ensure today’s boaters are on the water for decades to come.”
The 2023 CSI Award dealer recipients achieved an independently measured standard of excellence of 90% or higher in customer satisfaction over the past program year. Data is collected as part of a survey of customers who purchased a new boat between January 1, 2023 and December 31, 2023. For this reporting period, the program surveyed more than 175,000 customers.
“Using a customizable blueprint for success, Certified Dealers provide an outstanding experience for their customers and maintain a visionary mindset focused on continuous improvement,” adds Cook. “From customer relations management to facility and website upkeep to performance planning and employee satisfaction, our Certified Dealers not only adhere to the Marine Industry Consumer Commitment but also devote their time to installing processes and best practices to create customer loyalty and a world-class retail experience.”
The complete list of 2023 CSI Awards recipients honored for their improved customer satisfaction levels is located at www.boatsatisfaction.com.
For more information about the Marine Industry Customer Satisfaction Index program, contact Jennifer Palmer at Rollick, Inc. at csisupport@rollick.io or 888-204-8209.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
