Prepare Your Dealership for 2024: Service & Parts

In order to keep your service and parts departments running effectively, you need to install processes, best practices and the correct people and right amount of employees to help you maintain a level of efficiency that satisfies both your customers and your bottom line.

Service and parts play a vital role in contributing to your dealership’s success and the overall customer experience. It’s time to re-evaluate how this essential part of your business is operating in preparation for 2024 and the challenges ahead.

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What is RECT and How to Measure for Best Results

Lightspeed’s Rob Grant has outlined some key metrics you need to report on to begin your journey to reduce your dealership’s repair event cycle time (RECT). This is the first portion of a more complete RECT overview series Lightspeed and MRAA will partner to produce to help you become more efficient in service and improve the customer experience.

Rob Grant, Lightspeed
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Scenario Planning 101

Help your dealership and its departments overcome uncertainty in the year ahead using this critical exercise. A Trade Only Today column by MRAA President Matt Gruhn.

Head shot of MRAA President Matt Gruhn in a blue collared shirt in front of wood backdrop
Case Study

Use Communication & Technology to Boost Your Service Efficiency

Woodard Marine, an MRAA Member and Lightspeed RECT Efficiency Award winner, improved their service department’s efficiency and, in turn, their dealership. Learn proven tactics and tips from Owner Lauren Woodard-Splatt that helped her store and could help you to install better processes and get better results so you can build morale and enhance customer experience.

MRAA Case Study document featuring tips and advice for service efficiency from MRAA Certified Dealership Woodard Marine.

Turn Your Shop Into a Customer Loyalty Machine

Your service department needs to ask the right questions (and listen intently) at check-in, set up for high-capacity days and create a triage process to help make you more money. Educator Bob Clements guides you through proven tactics for finder greater success in service and building loyalty. 

Silver & Gold Members ONLY:

Not a Silver Member? Learn more about

Warranty Claims Tracker

To improve your warranty results, download and maintain this Warranty Claims Tracker – provided by Paula Crosbie of PCLM Business Solutions – for each manufacturer your dealership represents.

MRAA's Building a Service Menu

Build a Service Menu

A path to increased revenue, profitability and stability.

The process of creating a customized service menu for your dealership can help you identify new sources of revenue, increase winter work and cash flow, keep technicians busy year round and make upselling easy for your team. The result? Higher profitability for this department and greater stability for your dealership. 

Dealer Week Online 2023 Service & Parts — Speakers & Courses

You want service and parts team to know the best practices for success to satisfy more of your customers. You need to be united in an effort to strategically forecast inventory and use available resources to help reduce your repair event cycle time (RECT).

Don’t fret if you missed Dealer Week 2023 in Tampa! The Dealer Week Online Service and Parts Pathway Sessions (available at Dealer Week Online, Dec. 12 to March 1, 2024) will guide you to a more effective service and parts team.

DEALER WEEK ONLINE

Expert Quick Tip

With Valerie Ziebron

It’s no secret that top talent prefers to align themselves with businesses that provide premium service and certainly so do our customers. So how do you cultivate a top performing shop that’s consistently improving and rising up to the ever-increasing service challenges? Valerie Ziebron shares one of her golden nuggets of success to winning in service.


Not Registered for Dealer Week Online?

EXCLUSIVE DEALER WEEK ONLINE WEBINAR

How to Boost Your Service &
Parts Results

With Valerie Ziebron

It’s one thing to learn new concepts and tactics for success and an entirely different thing to implement them at your dealership. That’s why the MRAA is hosting exclusive post-Dealer Week webinars with our pathway hosts to improve your experience and success rate. Join Dealer Week 2023 Service & Parts Pathway Host Valerie Ziebron to discuss key takeaways, tactics for gaining team buy-in and important steps to take to be successful at implementation.

Date & Time: Wed., January 17, 12 p.m. EST

Learning Objectives: 

  • Review key takeaways from the Service & Parts Pathway sessions
  • Identify common barriers to success in applying these takeaways
  • Explore effective strategies and tactics for implementation

Not Registered for Dealer Week Online?

Image of Dealer Week 2023 Sales & Service Pathway Host Valerie Ziebron, VRZ Consulting
Valerie Ziebron

Online Courses to Prepare Your Service Department for 2024:

Take Your Service Writing Skills to the Next Level

As a Service Writer, your skills and abilities can have a tremendous impact on the performance of not just the Service Department, but the dealership as a whole. When you excel in your job, customer loyalty improves, revenues grow, profits rise and the dealership reaches new levels of success and stability.

That is why MRAA created this powerful seven-course package of e-learning courses: To give you the tactics and resources to take your performance as a Service Writer or Advisor to the next level.

Silver & Gold Members ONLY:

Not a Silver Member? Learn more about Silver Membership!

Course Package: Upselling in Service

Some of your sales team’s skills are rusty. Things seemed easy when product was rushing out the doors and many customer objections were outside of your dealership’s control. However, with a new year around the corner and continued uncertainty ahead, you want your team to have the confidence to excel.

Learn seven practical strategies to employ now to enhance your sales game and improve customer experience.

Silver & Gold Members ONLY:

Not a Silver Member? Learn more about Silver Membership!