• Boston and Atlanta Shows Launch 2026 Discover Boating Event Calendar
The 2026 boat show season is officially underway, with two major Discover Boating boat shows opening this week in Boston and Atlanta — setting the stage for new boat sales, marine accessories and boating lifestyle engagement nationwide.
The Discover Boating® New England Boat Show®, in partnership with Progressive®, opened yesterday at Boston’s MCEC, followed today by the Discover Boating® Atlanta Boat Show® at the GWCC. Both sold-out shows run through Sunday, featuring hundreds of NMMA member companies, boat dealers, engine manufacturers and marine brands showcasing the latest boats, marine technology and innovations.
As part of the Discover Boating boat show portfolio, these events offer boating education, family-friendly activities and interactive experiences. They include: boating safety seminars, simulators and live entertainment.
Next up: New York Boat Show (Jan. 21–25) and Minneapolis Boat Show (Jan. 22–25).
Read more: nmma.org/press/article/25356
Dealers and industry stakeholders: Visit the Discover Boating Boat Show Partner Toolkit for resources to promote your upcoming shows.
Discover Boating is powered by NMMA and MRAA.
