MINNEAPOLIS, August 31, 2025 — The Marine Retailers Association of the Americas (MRAA) proudly welcomes Alumacraft, Liqui Moly Marine, SpeedPro Norcross and WRS Consultants as its newest Partner Members.

By joining as Partner Members, these companies showcase their dedication to the growth and success of the marine industry. Through alignment with MRAA’s mission and programs, they contribute to expanding dealer resources, enhancing industry education and delivering lasting benefits for the entire marine business community.

• Alumacraft (St. Peter, Minn.) is a trusted name in aluminum fishing boats, known for blending innovative design with lasting durability. With a focus on performance, reliability and family-friendly features, Alumacraft continues to empower anglers and dealers with products that deliver memorable on-water experiences.
• Liqui Moly Marine (Ulm, Germany) is recognized worldwide for its premium lubricants and additives. With advanced formulations designed specifically for the marine environment, Liqui Moly Marine provides dealers and boaters with solutions that enhance performance, extend engine life and improve reliability on the water.
• SpeedPro Norcross (Norcross, Ga.) specializes in high-quality, large-format printing and visual communications. By delivering impactful signage, graphics and branded materials, SpeedPro Norcross equips marine businesses with the tools they need to stand out, attract attention and create lasting impressions.
• WRS Consultants (San Antonio, Texas) offers expert business consulting services tailored to the marine industry. With a focus on strategy, operations and long-term growth, WRS Consultants helps dealers and marine businesses strengthen their foundations, optimize performance and achieve sustainable success.

“We’re excited to have these four companies join us as Standard Partners,” says Liz Keener, MRAA Senior Director of Dealer Development, “These partnerships help strengthen our community and provides even more resources and opportunities for our dealers.”

Additionally, dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the full list.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.