MINNEAPOLIS, March 31, 2025 — The Marine Retailers Association of the Americas (MRAA) announces five new Partner Members — Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch — joined the association recently.

Through Partner Membership, marine manufacturers, suppliers, and service providers showcase their dedication to the industry’s growth and success. By aligning with MRAA’s impactful programs and initiatives, these partners actively support the Association’s mission. Their contributions help expand MRAA’s resources, enhance its offerings and create lasting benefits for members, ultimately strengthening the entire marine business community.

5 New Partner Members Join the MRAA

• Gtechniq Marine (Cumming, Ga.) is committed to innovation and quality, they continue to set the industry standard for boat maintenance and protection. Whether combating UV damage, oxidation or everyday wear, these advanced solutions provide boat owners with the confidence that their vessel will remain in peak condition.
• Lahzo (Atlanta, Ga.) introduces industry-specific AI solutions designed to create a seamless revenue cycle, combining data-driven marketing with AI-powered sales agents. Their technology ensures consistent performance, instant customer engagement and unlimited scalability. With intelligent automation at every stage, businesses can drive growth efficiently and effortlessly.
• Mannix Marketing (New York, N.Y.) delivers high-performance, SEO-friendly website designs that blend style and functionality. Businesses can enhance their online presence, attract more traffic and convert leads into sales. With a focus on both aesthetics and performance, their websites are built to stand out and drive results.
• TruVideo (Wellesley, Mass.) provides a powerful platform designed for seamless integration, bringing advanced messaging, video and AI capabilities to existing systems. With its robust software development kit (SDK), businesses can effortlessly incorporate TruVideo’s auto service technology into their user interface. More than just an add-on, it offers a scalable solution that enhances communication and customer engagement. This innovation enables companies to streamline operations and improve service efficiency.
• Shore Hitch (Lake Havasu City, Ariz.) introduces a patent-pending anchor designed to transform the way boaters secure their vessels along shorelines. Frustrated with outdated and unreliable options, the creators developed an innovative, durable and user-friendly solution. Engineered by boaters for boaters, they offer a new level of convenience and security on the water. More than just an anchor, it’s a game-changing solution for stress-free boating.

“The MRAA is thrilled to welcome Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch as new Partner Members,” says Freya Olsen, Senior Director of Engagement. “Their partnership strengthens our ability to enhance resources, expand educational programs and advance industry initiatives that empower marine retailers. We look forward to many collaborative opportunities to drive innovation, foster growth and create lasting success across the marine industry.”

Dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the full list.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.