MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members.

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Partner support allows the association to expand its offerings and create a positive, long-term impact on MRAA members’ business.

• BoatBot (Newport Beach, Calif.) is an A.I. powered yacht management solution designed to simplify and streamline the management of a consumer’s boat. For vendors, BoatBot provides AI-generated service reminders, payment and invoice tracking, and integration with QuickBooks.
• Gemeco (Lake City, S.C.) is a wholesale marine distributor serving thousands of dealers, distributors, and boat builders across the Americas, Australia, and New Zealand.
• Gilson (Grand Rapids, Mich.) develops, produces and delivers creative, targeted sales and marketing materials for customers in a variety of industries.
• Makefast USA (Maryland, Mass.) designs and manufactures innovative marine hardware, specializing in boat sunroofs, awnings and fastening systems that enhance onboard comfort and functionality.
• North Star Mutual Insurance (Cottonwood, Minn.) provides property and casualty insurance with a focus on delivering reliable coverage and personalized service to policyholders in the Midwest.
• Octane (New York, N.Y.) provides digital lending solutions that make it easier to finance powersports vehicles, including boats, RVs and ATVs. Their platform connects customers with financing options, streamlining the buying process for dealers and consumers.
• Supreme BI (Bellevue, Wash.) provides Marine Dealerships with robust critical data analysis and visual reporting for insightful and informed decision making.
• Wintron Electronics (Manasquan, N.J.) is a wholesale marine electronic accessories supplier that provides high-quality products from marine industry brands.
• XPEL (San Antonio, Texas) is a provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and architectural window films and ceramic coatings.

“We welcome these innovative companies as new Partner Members and their commitment to the MRAA,” says Allison Gruhn, MRAA VP of Business Development. “Their support will enable us to deliver even greater value and resources to the marine retailers we serve.”

Dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the complete list.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.