Intent: For the Dealer to understand where they need improvement and for the consultant to understand where and how they can help.

The Marine Industry Certified Dealership program’s Pre-Certification Assessment is the base from which the program begins.

We could argue that the Pre-Certification Assessment is one of the most important steps in the MICD program. It is the step that sets the context for the work that you will be doing (and achieving!!) throughout the Certification process. The Pre-Certification Assessment allows you to take a hard look at your business and analyze which areas you believe you’re already strong in and which you believe your consultant can help the most with.

So our challenge to you is to take time on your Pre-Certification Assessment. Really think about where your processes break down, or where you need more structure. Be thoughtful and honest in your completion of the assessment. Doing so will help you get the most out of the Certification program, allowing you to draw on the experience and knowledge of your consultant and the entire Certification team in helping your business improve.