Dealer Week 2024 is moving to a new location but continuing a tradition of strong dealer interest. After record-breaking attendance at Dealer Week 2023, held in Tampa, Fla., the event is moving to Orlando and remains on track to meet or exceed last year’s attendance numbers.

The Early Bird registration period for Dealer Week ended last month, and currently more than 400 dealer attendees have already signed up, as well as more than 150 exhibiting companies.

“Traditionally about half or a little less than half of our dealer attendees take advantage of our Early Bird offer, which is great,” said Mike Davin, VP of Industry Relations at MRAA. “Of course, a lot dealers turn their attention toward the event, which happens in December, a little later in the fall, and of course we completely understand. But we use the early registrations as a barometer of how the event is tracking each year, and we’re happy to say that we are on pace for another big event.”

Last year’s Dealer Week welcomed more than 720 dealer attendees and 1,500+ industry personnel in total. For 2024, there are already a record number of exhibit booths booked for the event, and with more than 400 dealership personnel already signed up, it looks like Dealer Week 2024 in Orlando will be another large gathering of marine retailers and the companies that partner with them.

Dealer Week is hosted annually by the Marine Retailers Association of the Americas. It takes place Dec. 8-11, 2024, in Orlando, Fla. The theme of the event is “Outperform,” with a schedule of events designed to provide dealers with the tools they need to exceed the average business in today’s marketing. For more information and a complete schedule of events, go to dealerweek.com.