Lead the Sale. Team. Future.

When managing numbers isn’t enough, true leadership is what drives results. MRAA's Sales Leadership Certification (SLC) teaches leaders and rising talent how to coach, inspire, and cultivate high-performing teams.

Enroll in the Program Now
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Exceptional sales teams are built by exceptional leaders.

You could be one of them.

The sales department at a marine dealership is often the flagship of the business. Managing and leading that department is an enormous task involving process, the team, communication, customer satisfaction and so much more. You, the one responsible for the sales team, recognize that all those challenges can either be mastered or they can begin to sink the ship. SLC is purpose-built to help you excel in your managerial role and to lead your sales department to the pinnacle of performance.

What You'll Gain

Leadership & Self-Management

Master effective coaching techniques to drive peak team performance.

Recruiting, Training, & Retaining

Attract, onboard, and keep top salespeople that consistently exceed expectations.

Sales Process Mastery

Implement a proven sales process customized to maximize results at every step.

CRM Strategy

Utilize management tools to coach your team in adopting and excelling with CRM systems.

Sales Communication Excellence

Enhance communication between customers, staff, and departments to eliminate inefficiencies.

Customer Satisfaction & Loyalty

Achieve higher sales now while building lasting customer relationships for repeat and referral business.

Program Pricing

MRAA Member

$1,475

Includes SLC for one individual (make sure you are logged in to see exclusive member-rate).

Non-Member

$2,250

Includes SLC for one individual. 

*A $99 annual fee is required to maintain active Sales Leadership Certification status.

Frequently Asked Questions

Enrollees must finish all course modules and pass the final exam within 90 days of purchasing the program. Enrollees of our other Position-Specific Certifications have typically finished their programs in less time.

Yes, included in your purchase of SLC, there is in an open-book final exam you must take online and pass in order to receive your certification.

Upon purchase of SLC, you will be mailed a printed workbook / study guide that you will follow along with throughout the modules (and can use as a reference while taking the final exam). You will also have access to an online toolbox and the ability to contact one of our certification consultants should you have any questions or concerns throughout the program.

Starting January each year, you must complete one of the following by November 30th, along with the $99 yearly fee.

  • Attend Dealer Week (Attendance in 2025 will count for credit in 2026 and so on).
  • Complete 4 Hours of online education thru our LMS – Any topics or courses that pertain to their position.
    • This can also include any courses Certified Dealers may take that correlate to their position as well.
  • Complete another position specific certification program.
  • Outside, alternate education that pertains to position that is equal or greater than 4 hours of content.

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