MINNEAPOLIS – The Marine Retailers Association of the Americas announced today that Rinimax, Inc., a nationwide provider of environmental protection to marine dealers as well as F&I products, consulting and training, has joined the association as a Premier Partner Member.

“We have been partners to many of the top marine dealers for a long time and feel it is time to show our support of the marine industry as a whole,” explained Rinimax, Inc. President, Mike Haning. “Our membership and support of the MRAA serves to demonstrate to all marine dealers that we are here to help them achieve greater profits and customer satisfaction through quality aftermarket products.”

Rinimax, Inc. has been serving the marine, powersport, and automotive business for more than 20 years. In addition to consulting and training, they represent some of the top names in the industry including ECP environmental protection, Protective service contracts (FPC, XtraRide, and Advantage), Protective Gap, Classic 120 month Gap, IAS products, and many more. The company’s main focus is dealer income development and showing dealers how to increase per sale profit.

“It’s an honor to welcome a company with such a rich history in serving dealers to MRAA Membership,” says Matt Gruhn, MRAA President. “Rinimax has demonstrated a deep understanding for helping to grow dealer profits, and their philosophy and approach to this aligns very well with the goals and mission of the MRAA. We’re excited to have them on board.”

You can contact Mike at mike@rinimax.com or visit their website at www.rinimax.com .

About Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit