New publication presents strong tools, expert advice and proven examples of how to prepare for the 2021 boat show season, with or without in-person shows
MINNEAPOLIS, December 22, 2020 — The Marine Retailers Association of the Americas announces MRAA’s Guide to Boat Show Success, a publication to walk you through a successful show season for 2021. Made possible by Discover Boating, the guidebook offers nearly 60 pages of content including dealer case studies and lessons learned from virtual events.
“Heading into 2021, dealers and manufacturers alike have myriad questions that pertain to the ongoing uncertainty surrounding boat shows, whether in-person or online,” says Matt Gruhn, MRAA President. “The Guide To Boat Show Success is written with this in mind. It’s a manual, complete with authentic case studies and best practices, dealers can turn to to help them navigate events, customer relations and marketing efforts with precision and direction for a more successful show season.”
The guide walks you through high-level business advice from the marine industry’s top experts. The chaotic nature of the 2020 season has trained the boating industry to be more flexible, proactive and adaptive to consistent uncertainty. To be prepared no matter what 2021 generates, this guide is an ideal resource to help you gain focus and develop a roadmap for success.
“Historically speaking, boat shows have been the lifeblood of the industry, in terms of generating exposure for manufacturers, brands and dealers, as well as representing marketing and revenue-generating programs,” said Ellen Bradley, Senior Vice President, marketing and communications at NMMA. “We’re pleased to have helped bring together the significant expertise to help boat businesses of all kinds make important decisions about their shows and bolster their preparedness and success in the year ahead.”
The Guide to Boat Show Success’ key topics include:
•How to approach your show if it retains its in-person format.
•How to make the most of a partner-produced virtual boat show.
•How to ensure digital marketing efforts lead to success regardless of what happens with shows.
•Considerations to make if exploring your own virtual boat show.
•The importance of digital communication channels.
•Use 3-D camera technology to build videos and virtual boat shows for your customers.
•Marketing in a post-pandemic and pro-digital era.
•New boater marketing and communication initiatives.
•Assets and tools to instill confidence and market awareness.
This Guide to Success was made available to all Dealer Week attendees, and is also available as an MRAA members-only publication, downloadable at www.MRAA.com/guides.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Discover Boating
Discover Boating is a national customer-focused initiative developed by the North American recreational boating industry to help get people on the water. Discover Boating programs focus on the boating experience and building interest in recreational boating by providing a resource to explore the benefits, accessibility and fun of the boating lifestyle. To find out more, visit DiscoverBoating.com.
