The Marine Retailers Association of the Americas named the marine industry’s Great Dealerships to Work For at the inaugural Dealer Week Awards Luncheon, last month, in Tampa, Fla..
Ten dealerships qualified for recognition through the results of the Marine Industry Certified Dealership Program’s annual Employee Satisfaction Survey. This survey, administered anonymously through the MRAA, asks Certified Dealership employees to answer 37 questions about their satisfaction with dealership management and leadership, workplace satisfaction, dealership reputation, and customer relations, all on a scale of 1 to 5, with “5” being Highly Satisfied. The answers add up to a cumulative score for overall Employee Satisfaction, and MRAA recognized dealerships who achieved a score of 90 percent or better.
“While the primary goal of the Employee Satisfaction Survey process is to take feedback and improve upon the workplace, we use the Great Dealerships to Work for to recognize those dealers who are already excelling at creating a positive dealership culture,” says Liz Keener, MRAA Certification Manager. “We know employee satisfaction is one of the pillars of a successful business, as happy employees perform better, stay with the company and better serve those customers who buy from the dealership.”
In 2019, 115 Certified Dealerships went through the Employee Satisfaction Survey process before the September deadline and were eligible for recognition in the Great Dealerships to Work For Program. Of those who participated, only 10 qualified at the 90 percent mark or higher. Those dealerships are:
- Action WaterSports Arizona, Mesa, Ariz.
- Desmasdon’s Boatworks, Pointe au Baril, Ont., Canada
- Breath’s Boats & Motors, Bay St. Louis, Miss.
- Clark Marine, Manchester, Maine
- Off Shore Marine, Branchville, N.J.
- Russell Marine – Smith Lake, Hanceville, Ala.
- Marina Fortin, St-Paul De L’Ile Aux Noix, Que., Canada
- Buckeye Sports Center, Peninsula, Ohio
- Tri-State Marine, Deale, Md.
- Regal & Nautique of Orlando, Orlando, Fla.
“It is an honor to be able to recognize those businesses who go to great lengths to create a rewarding and motivational culture and atmosphere for their employees,” says Matt Gruhn, MRAA President. “As the Certification program grows, we have been able to see a correlation between employee satisfaction and strong employee processes.” The 2020 Employee Satisfaction Survey will be distributed to dealers in Continuous Certification on April 13, 2020. To be eligible for consideration in MRAA’s 2020 Great Dealerships to Work, Employee Satisfaction Surveys must be completed by September 18, 2020.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.
