• Two Dealers Honored for Outstanding Commitment to Protecting Boating Access and Advancing Advocacy TAMPA, FLORIDA – Dec. 18, 2025 – The Marine Retailers Association of the Americas recognized two outstanding dealer advocates during its annual awards luncheon at the 2025 Dealer Week Conference and Expo, presenting the MRAA Dealer Ambassador Award to Tom Whowell […]
Author: MRAA
MRAA Launches ‘Dealership of the Future’ Task Force to Accelerate Marine Retail Transformation
MINNEAPOLIS, Dec. 17, 2025 — The Marine Retailers Association of the Americas has announced the formation of a “Dealership of the Future” Task Force, a multi-stakeholder initiative designed to confront the rapidly intensifying forces reshaping the marine retail business model and to provide dealers with a clear roadmap for long-term success. The creation of this […]
Dealer Week 2025 Schedule
• Plan Your Experience at the MRAA Conference in Tampa It’s not easy leaving your dealership behind and planning to fully immerse yourself — and perhaps many of your teammates — into the Dealer Week 2025 event. It can be challenging to corral and stay on top of all the info regarding your flights, hotel […]
Skier’s Choice Upgrades to MRAA Boat Brand Partner Level
MINNEAPOLIS, Dec. 3, 2025 — The Marine Retailers Association of the Americas (MRAA) announces that Skier’s Choice has advanced to a Boat Brand Partner. The move deepens the a valued longtime member’s investment in marine retailers and elevates dealer success throughout the industry. Skier’s Choice is the manufacturer of Supra and Moomba performance inboard wakeboard […]
Dealer Week Conference & Expo: Priority One Relaxation Station
Find the Relaxation Station inside the Tampa Convention Center Expo Hall During Dealer Week
MasterCraft Upgrades to MRAA Boat Brand Partner Level
MINNEAPOLIS, Dec. 2, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that MasterCraft, a longtime MRAA member, has upgraded its partnership to the Boat Brand Partner level, strengthening its commitment to supporting marine retailers and advancing dealer success across the industry. MasterCraft, a global leader in building reliable, comfortable and high-performing […]
Dealer Week 2025 Set to Bring 1,400+ Marine Dealers, Exhibitors to Tampa
• MRAA, Strategic Partners Gear Up for Annual Boating Conference and Expo MINNEAPOLIS, Dec. 1, 2025 — The Marine Retailers Association of the Americas (MRAA), alongside its Strategic Partners, is gearing up for Dealer Week 2025, set for Dec. 7–10 in Tampa, Florida. As boating’s only event focused entirely on dealer growth, Dealer Week delivers […]
16 Standard Partners Commit to MRAA
MINNEAPOLIS, Nov. 26, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that 16 companies joined the association as Standard Partners through the end of October, expanding the network of organizations that support the marine industry and the retailers who serve boaters. MRAA’s Partner Membership Program provides companies across the boating ecosystem […]
5 Strategic Tips for Early Boat Show Preparation
Plan Your 2026 Boat Show Strategy Now; Discover Boating Insights You used to be able to jam a bunch of boats into a booth space and count on people rolling in to check out the new inventory and deals. More often than not, this strategy worked out OK. At the very least, you made contact […]
Viaggio Pontoons Upgrades to MRAA Boat Brand Membership
• The new MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs MINNEAPOLIS, NOVEMBER 19, 2025 – The Marine Retailers Association of the Americas (MRAA) announces that Viaggio Pontoons has upgraded to MRAA’s new Boat Brand Partner membership category. This partnership marks a significant milestone in MRAA’s ongoing […]
