Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report
The Marine Retailers Association of the Americas and the Coalition Opposed to Illegal Tampering have made progress in Delaware after meeting with state legislators to inform them of the potential harms right to repair legislation could have on marine and related industries. An amendment to the bill, filed by Rep.
Second-year collaboration remains focused on recruiting and retaining boating and fishing newcomers this summer Alexandria, VA (May 25, 2021) – The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) today announced the Get On Board consumer marketing campaign will launch during
ORLANDO, FL (May 20, 2021) – Correct Craft President and CEO, Bill Yeargin, released his fourth book, ‘Education of a CEO: Lessons for Leaders.’ This book includes a lifetime of leadership lessons. Yeargin shares his own CEO education including being part of successful teams leading global organizations, attending classes at
Active Interest Media’s marine group, which includes Soundings Trade Only, is proud to introduce the AIM Women in the Industry Virtual Breakfast. Designed to be a large-scale, female-focused event for marine professionals, it will feature guest speaker, Alicia M. Rodriguez. The virtual breakfast will take place on Thursday, June 3rd,
MRAA and Bonnier Partnership educates consumers and industry on the importance of Certified Dealership program and its Certified retailers MINNEAPOLIS — MAY 19 — The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation
MINNEAPOLIS — May 18 — The Marine Retailers Association of the Americas announces Maxwell Medals & Awards has joined as a Partner Member. “For over 20 years I have had the opportunity to see the marine industry through the lens of a customer as well as the lens of a
Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the
As fishing and boating seasons ramp up across the country, Wildlife Forever, the Marine Retailers Association of the Americas and leading conservation groups proclaim Saturday, May 15th as National Clean Drain Dry Day. Supporting organizations have signed a Conservation Proclamation to highlight the importance of invasive species awareness when boating
U.S. Reps. Joe Morelle (D-NY-25), Jack Bergman (R-MI-01), Sharice Davids (D-KY-03), Pete Stauber (R-MN-08) and Julia Brownley (D-CA-26) introduced the Providing Resources for Emergency Preparedness and Resilient Enterprises (PREPARE) Act, landmark bipartisan legislation that would give small businesses the opportunity to access much needed capital to invest in disaster resilient
