The Marine Retailers Association of the Americas today introduced an upgraded website that it says offers “an entirely new way of conducting business.”

“To put it simply, this new website provides us the platform to reinvent the way we do business,” Matt Gruhn, president of the MRAA, said in a statement. “It may seem a little overblown to make so much of what appears to simply be a new website, but this is much, much more than a simple redesign, or a couple new features. This allows us to interact with our members in ways we’ve never explored, and it provides much greater value to both our retailer and supplier membership experiences.” Read more...