I have confession to share with you. Back in the early 1990s, a buddy and I went fishing quite a bit on an Iowa farm pond. Our boat of choice was a flat-bottom, two-person vessel, similar to the PELICAN Boat Bass Raider 10E. We powered it with a trolling motor. Even though it was not the fastest thing on the water and lacked a live well, we made some great fishing memories in that boat. He once caught a jet-black, nine-pound largemouth. I caught an even heavier hog on a Poe’s crank bait, only mine was a snapping turtle!
With any fishing adventure, issues like line tangles, fish escapes and dead batteries happen. We called these mishaps “boatniks,” but I’m uncertain if this was a term he coined or was loosely based off of the 1970 Walt Disney comedy flick, “The Boatniks.” Whenever one of these farcical situations happened, we’d belt out the chorus from the song “Amie” by the band Pure Prairie League. It was our thing, but to this day I hum “Amie what you want to do?” whenever I cast a Rapala too far into the reeds or get hung up on the anchor line.
Meet the New and Improved Aimie
Today, there’s a new Aimie in my boating life and yours! That’s right, MRAA’s AI-powered platform features the same name from the song only with a different spelling. Aimie, or AI for marine industry education, is my co-worker and your helpful assistant, if you’re an MRAA Silver or Gold Member. According to TheBump.com, Aimie is of Latin origin and means beloved or friend. Though unintentional on MRAA’s part, it’s a perfect name for smart, affable bot with super skills and deep knowledge of the marine industry.
If you’ve put Aimie to work for your dealership, you know she was performing pretty well to begin with, but now our marketing team has updated Aimie, making her more user friendly. Check out the handy sidebar on the landing page, which includes helpful advice, frequently asked questions and vital background information to help users like you know Aimie better, understand the value she delivers and find greater success.
Aimie, a closed AI program, is educated on the MRAA’s vast amount of content, resources and educational programs and designed to answer your most challenging questions on how to run your dealership. From job descriptions to social posts to sales team training, Aimie is there for you. We encourage everyone, from MRAA Members to non-members (trial version), to ask Aimie a few questions.
Learn What Aimie Can Do for You
Circling back to the song, I asked our Aimie what she wants to do. She quickly responded: “Hey there! I’m here to help you out with anything related to your marine retail business. Whether you need info on the latest industry trends, tips for boosting sales, or details about the upcoming Dealer Week conference, I’ve got you covered. What can I do for you today?”
When you’re faced with “boatniks” of your own at your dealership and struggling to find a solution – or are simply looking to do more faster, I invite you to ask Aimie for help on strategies to get you on the right track and day-to-day tasks. Whether it’s managing your workforce, overseeing inventory, outperforming the market or writing a marketing piece, she can help.
