The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer.

In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional Drivers. The goal? To improve your customer experience; create loyal, raving fans; and sell more boats.

This course, partnered with the annual Performance Planning course, marks the last elements of the 2019 Continuous Certification program. Dealers in the program learned about coaching and mentoring, productivity, today’s customer and customer experience throughout the year.

With the release of these courses, Russell Marine The Ridge became the first dealership location in Continuous Certification to complete the program in 2019. The deadline for all dealers to complete is December 31.

For dealers wanting to experience this Q4 course in person, Continuous Certification has announced an all-new option, allowing dealers to attend the “Supercharge Your Customer Experience” workshop at Dealer Week for course credit. The workshop will be offered on the final day of Dealer Week, December 11, 2019, in Tampa, Florida.