MINNEAPOLIS, MN. — Correct Craft, manufacturers of seven boat brands and three engine brands, has increased its support of the Marine Retailers Association of the Americas, upgrading to the Platinum Partner level, the highest level of partnership.
Since 1925, Correct Craft has operated as the leader in the inboard, freshwater fishing, utility and recreational boating industries. As the brand continues to grow, Correct Craft continues to drive the industry as innovators who are committed to bringing enjoyment to families around the world.
“We have enjoyed a mutually rewarding relationship with Correct Craft, and it’s an honor to see such an innovative product-focused company put such an important emphasis on supporting its dealer network,” says Matt Gruhn, MRAA President. “From this increased support of our work all the way through to its engagement with our Certification Program, Correct Craft has not only been a great partner, but also a great ambassador for dealer development.”
Correct Craft’s Nautique Boats brand partnered with MRAA Dealership Certification to provide a platform for dealer growth and success. With a successful partnership underway, Correct Craft then introduced the program’s benefits to its other six boat brands, encouraging their principals to create similar programs for their dealer networks.
“We’ve enjoyed our relationship with the MRAA and appreciate the work they do to foster the growth and success of the marine industry,” says Bill Yeargin, Correct Craft CEO, “’Making Life Better’ is our key focus at Correct Craft companies and we believe partnering with MRAA helps us do that for both our dealers and customer.” Yeargin added
Correct Craft joins a growing roster of boat manufacturers, vendors and suppliers that have chosen to support the dealer community through partnership with the MRAA. The support of these organizations enables MRAA to expand the products and services it offers to dealers, with the goal of providing them with more tools, resources and educational opportunities to fuel their success. Find a full menu of partner benefits here.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Correct Craft
Celebrating 93 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. The Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, and Bryant boat companies, Pleasurecraft Marine Engine Group, and Aktion Parks. For more information please visit www.correctcraft.com.
