MINNEAPOLIS — Crownline Boats, a leading U.S. manufacturer of sports boats, has been named a Partner Member of the Marine Retailers Association of the Americas.

“We are thrilled to have gained Crownline’s partnership, ” says Matt Gruhn, President of MRAA. “Through the support of such well-known boat brands, we can make a real difference for marine retailers, offering them resources, tools and benefits to drive their success.”

Crownline Boats, founded in 1991, manufactures bowriders, cuddies and cruisers. From its corporate headquarters in West Frankfort, Ill., the company produces innovative, high quality craft that feature best-in-class warranty coverage.

“At Crownline Boats, we believe the path to success is best traveled through partnership with the dealers that represent our brand in the field,” says Nathan Heisner, Director of Sales for Crownline Boats. “By supporting the MRAA, we can give back to the dealer community, helping them meet and exceed their business goals. ”

About Marine Retailers Association of the Americas

Celebrating its 40^th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit