With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year.

Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat buying-related content, which includes the boat selector tool, financing information, boat brands’ search pages, etc. Potential buyers have moved on from DiscoverBoating.com to visit boat, engine and trailer manufacturer websites more than 1.3 million times through July 2014.

Demographic analytics report that visitors between the ages of 35 and 54 are well represented, with 35 percent of website traffic coming from this group. The majority of DiscoverBoating.com audience is male (70 percent); however, the newly added “Stories of Discovery” videos are helping bridge this gender gap, resonating more strongly with women compared to other content on the website (females make up 39 percent of the “Stories” video views).

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