• Early bird pricing launched for three-day, educational marine industry event in Orlando, Florida, helping dealers OUTPERFORM and stand out
MINNEAPOLIS, July 17 – Many marine dealerships across North America view the industry as declining because of hampered marine retail sales and elevated business costs. However, experienced boating leaders understand that a soft market also affords as many opportunities as conceivable pitfalls. Those dedicated businesses devoted to right-sizing their business know that, through process refinement and strategic investing, they can rise above marketplace issues and gain market share by earning their customers’ trust.
Business leaders and managers must engage in new tactical strategies and education to help them stand out. To help dealerships outperform the market, their competition and their own expectations, the Marine Retailers Association of the Americas (MRAA) announced today that dealer registration for the 2024 Dealer Week Conference and Expo, to be held Dec. 8-11 in Orlando, Florida, is now open.
Applying the theme “OUTPERFORM: Vision. Execution. Results.”, Dealer Week 2024 provides dealers with educational programs, training from industry experts, as well as exclusive access to a brimming expo hall, filled with boating’s prominent manufacturers, suppliers and service providers. Dealer Week attendees can capitalize on the abundant touchpoint opportunities to connect and glean best practices from marine professionals and peers.
“We understand the immediate need to help marine retailers outmaneuver the current market conditions and economic uncertainty. Every department at the dealership has the added pressure to produce on a higher level despite surplus inventory and the ongoing market challenges,” explains Liz Walz, MRAA Vice President of Education. “It’s critical for dealers to adapt their business to create more flexibility to help them take advantage of opportunities to expand their market share, improve customer relationships and truly ride out the storm. The Dealer Week 2024 ‘Outperform’ theme emphasizes the need for vision and execution to deliver the necessary results so dealers can gain traction to emerge even stronger in 2025!”
Event attendees will gain access to trending strategies, prime training and verified processes from Dealer Week sessions, helping them steel themselves for 2025. For 2024, MRAA has added a fourth educational pathway, so dealers can find training for various team members. Pathways include: Leadership, Sales, Marketing and Service & Parts, where dealers will receive unbeatable tools, tactics and implementable solutions to help them outdo their professional expectations.
More than 125 exhibitors — displaying boats, engines, software solutions, financing and insurance options along with supportive products and services from industry-leading suppliers — have already committed to attending the conference, with more committing to the event weekly. The Dealer Week program also offers several networking chances, including an awards ceremony, luncheons, cocktail receptions and the admired MRAA Industry Celebration, presented by Kicker Marine Audio.
View the list of 2024 Dealer Week Exhibitors here.
Dealer Week 2024 registration is now open. While all dealers can save big by registering during the early bird period, MRAA Members earn the best rates. Early bird pricing runs now through the end of September. See all your registration options.
About Dealer Week
For more than 50 years, the Marine Retailers Association of the Americas has delivered world-class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week exists to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at DealerWeek.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
