Momentum Builds for MRAA’s December 2026 Conference and Expo
MINNEAPOLIS (April 9, 2026) — Dealer Week 2026 is already shaping up to be the most expansive event in the conference’s history, driven by record-setting exhibitor demand. The Marine Retailers Association of the Americas (MRAA) today announced that more than 130 exhibitors have confirmed booth space well ahead of the event, marking the fastest exhibitor sales pace in Dealer Week history and underscoring Dealer Week’s role as a key forum for the marine retail industry.
Dealer Week will take place December 6-9, 2026, at the Tampa Convention Center in Tampa, Fla. The three-day conference brings together marine industry suppliers, boat manufacturers and dealership professionals for industry-focused education, networking and solution-driven collaboration.
“Reaching 130 confirmed exhibitors this far in advance sends a powerful message about where the industry sees value,” said Mike Davin, Vice President of Industry Relations at MRAA. “Dealer Week has become a must-attend event for suppliers looking to build meaningful connections with marine dealers, and the early demand for exhibit space reinforces Dealer Week’s role as a business accelerator for our entire industry.”
The 2026 exhibitor roster already includes leading marine manufacturers and brands, as well as companies specializing in finance and insurance, digital retailing tools, marketing services, marine technology, training and operational solutions to create a comprehensive marketplace tailored specifically to today’s dealership needs.
Dealer Week’s exhibitor hall is designed to foster purposeful engagement between suppliers and decision-makers, giving attendees direct access to the tools, products and partnerships shaping the future of marine retail. When Dealer Week was hosted in Tampa in 2025, exhibit space sold out before the event — making early booth commitments especially important for companies planning to participate in 2026.
“Dealer Week is where education turns into execution. Our dealer attendees value connecting with the brands, products and service providers that help them put new ideas into practice, ” said Liz Keener, Senior Director of Partnerships. “December is a key planning period for dealers, making it an ideal time for them to identify partners for the year ahead. Exhibitors benefit as well, building long‑term partnerships that often begin at Dealer Week.” A variety of booth sizes and sponsorship opportunities remain available, but the expo hall is expected to sell out soon.
Dealer Registration to Open This Summer 2026
Boat dealerships and marinas can expect event registration for Dealer Week 2026 to open mid-July. Attendees will gain access to a curated educational program focused on dealership performance, leadership, sales strategy, operations, marketing and customer experience — alongside extensive peer networking opportunities.
Additional program details, featured sessions and event updates will be announced in the coming months. For full event information, including exhibitor updates, registration timelines, hotel accommodations and schedules, visit www.dealerweek.com.
About Dealer Week, MRAA’s Conference and Expo
Dealer Week, hosted by the Marine Retailers Association of the Americas (MRAA), is the premier annual conference and expo created exclusively for marine dealership professionals. Bringing together top industry suppliers, manufacturers and thought leaders, Dealer Week delivers actionable education, strategic networking and an expansive exhibit hall designed to support dealer growth and long-term business success. Learn more at www.dealerweek.com.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive and help drive a stronger more sustainable marine industry. Learn more at MRAA.com.
