• Partnership with celebrity golf tournament and NBC Sports to generate awareness among potential boaters
This July, Discover Boating is partnering with premier celebrity golf tournament, American Century Championship, and NBC Sports to bring the action and fun on the green to the spectacular waters of Lake Tahoe.
Discover Boating is sponsoring the signature waterfront off the par 3, 17th hole to capture views of the action surrounded by boaters, fans and celebrities. Additionally, a Discover Boating boat will be cruising Lake Tahoe and anchoring off Edgewater’s 17th hole for a can’t-miss, “from the helm” perspective of the on-land and on-water entertainment.
“We are thrilled to partner with American Century Championship and NBC Sports to offer unique boatside views of the top names in sports and entertainment golfing, competing and celebrating in a boater’s and golfer’s paradise,” said Ellen Bradley, chief brand officer for Discover Boating. “Teaming up with this iconic, star-studded event is a natural fit with shared affinity between boaters and golfers, and the signature 17th hole on the shoreline creates the perfect backdrop to spotlight two of America’s favorite pastimes.”
Advertising will run on NBC and Golf Channel, July 12-16. Stay tuned for action-packed content from the event this summer.
