MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine dealerships nationwide.
“EasyCare is proud to continue our partnership with MRAA and support the marine industry. We are passionate about partnering with dealers to help them get to the next level of F&I success,” said Dom Zappia, Area Director, RV and Marine.”
EasyCare Expertise
For over 40 years, EasyCare has supported automotive, RV and powersports retailers in driving long-term profitability through tailored F&I strategies, customer-focused programs and expert training. Additionally, as an MRAA Education Champion, it’s expanding into the marine industry to equip dealers with innovative F&I solutions, performance coaching and dealership development resources. This helps to empower marine retailers to grow revenue, enhance the customer experience and succeed in a rapidly evolving market
“We’re incredibly grateful to welcome EasyCare aboard as an MRAA Education Champion Partner,” said Freya Olsen, Senior Director of Engagement at MRAA. “Its commitment to dealership growth, paired with decades of expertise in F&I solutions, training and development, makes EasyCare an invaluable ally to our dealer members.”
EasyCare brings extensive experience and insight from working with hundreds of dealerships nationwide. Its strategies have helped increase dealership net income while setting benchmarks in F&I compliance, customer satisfaction and employee retention. It goes beyond products — offering training, development and wealth management to support long-term success throughout the entire dealership.
“Having a trusted industry leader like EasyCare invest in the education and success of the marine retail community sends a powerful message,” added Olsen, “one that reinforces the strength of partnership and the shared goal of fueling dealership success.”
MRAA Education Champions
EasyCare joins a family of dedicated Education Champions, including:
- Boatmart / Statistical Surveys, Inc.
- Elite Recreational Finance
- Global Marine Insurance Agency
- Huntington Distribution Finance
- Integrated Dealer Systems Marine
- National Marine Distributors Association
- Vantage Resource Group
MRAA Education Champions play a significant role in strengthening the MRAA and the dealer body. Learn more about partnering with the MRAA.
About EasyCare
Since 1984, EasyCare has been helping some of the most successful dealerships in the nation drive results in their stores with a full suite of F&I products, forward-thinking training, dealership development, consultative participation programs, and a best-in-class claims experience. EasyCare has the only F&I products named a “MotorTrend Recommended Best Buy” for franchised dealers and has an A+ rating from the Better Business Bureau. EasyCare is part of the APCO Holdings, LLC, family of brands, which has protected over 24 million customers and paid over $3.7 billion in claims. For more information about EasyCare, please visit easycare.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
