• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences
Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating an author, editor and content or social media manager may not be in the cards either. And, hiring freelance writers, videographers and agencies to produce these articles, boating tips-and-tricks and “how-to” stories is probably not in your budget, especially while you’ve been trying to reduce expenses due to a softer market.
It’s a good thing you have Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), in your corner. The mission of Discover Boating is to increase boating participation and enhance the experience for current boaters. And because of this, Discover Boating has made a determined effort to create and provide new and seasoned boaters with timely content that supports their on-the-water endeavors and promotes the boating lifestyle. It has also upgraded its consumer site to enhance user navigation.
This relevant content is easy to share and works well as bonus content in your e-newsletter or within customized follow-up emails with customers. And there’s a wide variety of topics, from recreational getaways to safety-and-operation, to help nearly every person listed in your Customer Relationship Management (CRM) database.
To help you touch base with your customers, check out this recent list of articles and some of the most popular stories below.
- NFL Fans — Boatgating: Top 5 NFL Stadiums on the Water
- Boat Shows — 12 Reasons to Visit the Discover Boating Norwalk Boat Show
- Golfers — The Top 10 Golf and Boating Destinations to Visit
- Anglers — The Top 5 Fish Finder Options to Consider
- Marinas — 12 Marina Safety Tips for Boaters
These three stories have experienced year-to-year growth in number of page views from 2022 to 2023. They include a true tale about the “Loopers” quest of waterways in the Eastern U.S. and Canada,
- Navigation Buoys and Channel Markers 101
- The Great Loop: 4 Best Boats for Your Adventure
- How to Get a Boating License in 5 Simple Steps
Again, from education to safety to adventure, Discover Boating can supply you with resources to help you improve your customers’ ownership experience. As an industry stakeholder, you can access the Discover Boating Resource Center to find tools, videos, research and education to help your with your messaging and delivery. You can also explore the entire library of Discover Boating articles and resources to share with your customer base, potential buyers and your online audiences.
