Gordy’s Lakefront Marine, a 65-year-old Wisconsin family run business, will partner with Malibu Boats in southeast Wisconsin to become the exclusive Malibu and Axis dealer.
Gordy’s was founded by Gordon “Gordy” Whowell and family in 1955 as a seasonal Boat Ride and Rental operation. The tradition of providing fun in the sun on Geneva Lake started by Gordy 65 years ago, continues today. Gordy’s grandsons, Steele & Tom Whowell now own and run Gordy’s.

Gordy’s Lakefront Marine has grown from a small, upstart business in 1955 to a diversified company consisting of a Marina, Cobalt, Malibu, Everglades, & Berkshire boat sales, Service and Storage, Boat Rentals, Boat Clubs, Ski and Wakeboard Schools, a Pro Shop specialty retail store (Home of the world famous Gordy Gear), The Boat House Bar & Restaurant and Cobalt Lounge…one of the lake’s most popular gathering spots featuring a lake view as incredible as it’s food and service! And, the Surf Shack…a seasonal deli and ice-cream snack shop on the shoreline at the foot of Gordy’s lighthouse pier.

Gordy’s was honored by Boating Industry Magazine as the #1 Boat Dealership and Marina in North America two years in a row. Achieving these honors earned Gordy’s the prestigious “Hall of Fame” status from Boating Industry’s Top 100 dealer rankings. Gordy’s also has been ranked the #1 Boat Service Center in North America by Boating Industry. These awards are given to only the most elite boat dealers and service centers that consistently provide unmatched customer service and care.

To best serve customers in Southern WI and Northern IL, Gordy’s has four well established locations including Fontana, WI, Oconomowoc, WI, Fox Lake, IL and Chicago, IL. Gordy’s is excited to partner with the Ski Boat industry leader, Malibu, in our WI Locations. Our mission at Gordy’s is to deliver the Ultimate Boating Experience to our customers and we look forward to building relationships and providing that experience to all our customers in all locations.