As part of its educational partnership, Grow Boating and the Marine Retailers Association of the Americas have launched “Selling to First-Time Boat Shoppers’ Motivations,” the second in a three-part series of e-learning courses.
The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers into education, tools and resources that can help marine retailers and their employees provide a customer experience that will lead to more boat sales now and in the future.
“To grow boating and ultimately boost sales, businesses must continue attracting, and retaining, first-time boat buyers. With educational resources focused on this segment, businesses will be better equipped to lead shoppers on a customized path to purchase,” says Carl Blackwell, President of Grow Boating. “That is why Grow Boating teamed up with MRAA to offer educational programming that is grounded in sound research on this critical audience. Participants will come out of this e-learning course with a clear understanding of the first-time boat buyer as well as applicable takeaways to provide the best experience for shoppers.”
This second course in the series, taught by leading dealership trainer Jim Million, provides specific guidance for dealership salespeople on how to identify what motivates their prospects and customers, and use the information they’ve gathered about their prospective buyer to provide an outstanding shopping and purchase experience.
“The salespeople who take this course will be better armed to build a strong rapport with first-time boat shoppers,” says Liz Walz, Vice President of the MRAA. “That will lead to better relationships, more sales and higher customer loyalty, which is a win for the salesperson, the dealership, the customer and this industry.”
To watch the first two courses in the series – Understand and Guide the First-Time Boat Shopper and Selling to First-Time Boat Shoppers’ Motivations – visit www.mraa.com/GrowBoating. The third part in the series, Tools to Turn First-Time Boat Shoppers into Buyers, will be officially unveiled at Dealer Week, the MRAA’s annual conference and expo, December 8-11, in Tampa, Fla.
About the Marine Retailers Association of the Americas
The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting marine retail businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, call us at 763-315-8043.
About Grow Boating, Inc.
The purpose of Grow Boating is to identify growth opportunities within the marine industry, and champion those opportunities through consumer communications, targeted programs, and by developing industry education and resources. The Discover Boating program is one of several of Grow Boating’s areas of focus. For more information, visit GrowBoating.org.
