Thanks
to Tropical Storm Debby dumping tons of desperately needed rain on our
dealership I had some time this afternoon to catch up on my to do list. As I
write, Discover Boating’s Facebook campaign has reached another milestone — we’re
over the 450K fan mark and closing in on our goal of a half million “likes.”I
believe we’ll make that mark with a few thousand to spare before the ad program
is scheduled to end after July 10th.
By now
I hope you’ve all heard about our new Movie Maker App.It has received
some pretty good reviews from folks who’ve used it.With an easy-to-follow,
three-step process of downloading some photos, typing a caption or two and
selecting one of the five music backgrounds you can create your own boating
videos.Once done you can download to e-mail or post it directly to your
Facebook page. The hardest part of the whole process is deciding which pictures
to include. What’s the old commercial tag line, “Try It … You’ll Like It”? Try
it, and you will.
There’s
a number of people using this app but to ensure success we’d really like the
industry to get on board, make some videos and share them with their own
friends.To quote Carl Blackwell, the president of Grow Boating, “This is
an industry self-help promotion that doesn’t cost anything.”
With
just 100 or 200 industry stakeholders making one video, that would in essence
be 100-200 Welcome to the Water commercials seeded throughout the internet. The
more people see these, the more they’ll create their own. This could help
tremendously after our ad program ends next month.
Another
benefit of the MovieMaker is that it’s versatile. Got any special events
planned for your customers over the summer?Promote it through the
MovieMaker. In the attached video, you can see how Mount Dora Boating Center is
going to use it to promote our annual July 4th Cook-up and Fireworks
Display. Once it has been created and downloaded, we can send it to every
customer on our e-mail list in addition to posting it to our Facebook page. Just
an idea you might want to try.
If you
have any questions or comments, I would welcome either.Any of you who’d
like to embed Movie Maker on your own Facebook page so that your customers can
create their own movies, click here (http://www.growboating.org/toolkit/webcontent/facebookapps.aspx).
As always
thank you for the time and your continued support,
Joe
