Helpful Content to Inform & Engage Customers

Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and with expert advice, other teams may lack the proper knowledge. What do you do in the latter case?

Helpful Content to Inform & Engage with Customers
Image courtesy of Discover Boating

One method is to use the resources from Discover Boating. In fact, fresh, relevant content is created and shared each month to keep your customers and fellow boaters engaged in the journey as an owner and enthusiast. The content helps businesses connect with existing boaters, so as an industry stakeholder, you are encouraged to share the articles, videos and resources with your customers. You can respond via text as in the scenario above or integrate the content into your social media, e-newsletter and other communication plans.

These stories are meant to save you time and energy while helping you stay in contact with your customers and keep them boating.

Here are some of the top content offerings from August from Discover Boating:

Buying guides:

Travel guides:

Safe boating tips:

Sailing tips:

Other August articles:

Future Discover Boating content will highlight the Norwalk Boat Show, fall fishing and boating tips, boat-buying guides and more. Need additional resources, data and info, check out https://b2b.discoverboating.com/.