More Listings. Less Guesswork.
Dealers told us they wanted more support navigating the digital boat marketplace landscape – and we listened.
Today, we’re proud to launch the MRAA Online Boat Marketplace Comparison Tool, a new resource designed to help marine retailers quickly compare third-party platforms where boats can be listed, marketed, and sold online.
From national players to niche platforms, this dealer-first directory compiles vital information like:
- Listing types and market reach
- Data and analytics features
- Ownership models (dealer-only vs. public access)
- Feed/API capabilities
- And more!
This tool exists for one reason: to help dealers make informed, strategic decisions about where they invest their marketing dollars.
Why Now? Why This?
Over the last year, boat dealers across North America have raised real, passionate concerns about digital listing platform pricing and perceived value. Many reached out to us, wondering whether they had options, and whether MRAA was doing enough to support them.
In response, our Board of Directors issued a public letter reaffirming our commitment to standing with dealers and offering clear, constructive solutions. Read that letter here.
The Online Boat Marketplace Comparison Tool is a tangible, no-nonsense step forward. It empowers dealers with transparency – without targeting any single provider. And while long-time Strategic Partners like Boats Group continue to play a role in the ecosystem, this tool ensures that all platforms can be reviewed side-by-side.
Empowering Dealers Through Digital Confidence
This launch is just one part of a broader dealer support initiative. As part of our May Spotlight on Digital Marketing, we’re also offering:
- Free digital marketing webinars on SEO, lead gen, and ad strategies
- Spotlight blog content on owning your online presence
- Guidance on evaluating ROI from your online listings
Together, these tools are meant to provide dealers with what they’ve asked for: more clarity, more options, and more control over their digital strategy.
Explore the New Comparison Tool Now
Ready to see what’s out there? Visit the Online Boat Marketplace Comparison Tool now and explore your options.
Have a platform to suggest or feedback to offer? Submit it through the form at the bottom of the page – we’re listening, and we’re evolving this resource with the industry.
