The Marine Industries Association of Central Florida sponsored registrations to the Marine Retailers Association of the Americas’ Dealer Week conference and expo with registrations for 15 of its members.

In an effort to support the MRAA and to create even more benefits for the MIACF membership, the MIACF board of directors and executive director David Ray agreed to offer to pay for up to two team members from any of its member businesses to attend the conference.

“Dealer Week provides our members with great access to high-quality educational courses and training opportunities,” said David Ray, executive director of the MIACF. “In support of those programs, as well as all of the work MRAA does in taking care of our industry’s dealers, both through the shutdowns caused by the pandemic and through the overwhelming growth we saw afterward, we wanted to offer our members this opportunity.”

Dealer Week, scheduled for Dec. 8-11, moved to an online format and instantly became more accessible and easier to attend for dealers across North America. It will offer more than 30 educational sessions, covering the topics most likely to impact dealership success from expert presenters and trainers from both inside and outside the marine industry.

In total, nine MIACF member dealerships took advantage of the opportunity, including two dealerships that have never attended an MRAA annual conference and another that hadn’t attended in a decade.

“Dealer Week online gives dealers greater opportunities to experience the important ideas and insights found in these educational programs,” said Matt Gruhn, MRAA President. “We applaud David and the MIACF in their innovative approach to delivering greater value for their members and giving those businesses even better access to Dealer Week’s great content.