MINNEAPOLIS, Nov. 26, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that 16 companies joined the association as Standard Partners through the end of October, expanding the network of organizations that support the marine industry and the retailers who serve boaters.

MRAA’s Partner Membership Program provides companies across the boating ecosystem with opportunities to connect with marine retailers, support dealership success and contribute to the long-term strength of the industry. Standard Partners participate in MRAA initiatives, benefit from industry insights and contribute to dealer-focused solutions throughout the year.

New Standard Partner Members

• Auto Data Direct (Tallahassee, Fla.), since 1999, has delivered secure, web-based tools that streamline dealer operations, offering real-time vehicle data, NMVTIS reports, title and registration services, ELT solutions and industry-leading customer support.
• Continental Trailers (Miami, Fla.) manufactures high-quality aluminum and galvanized boat trailers built for durability, performance and saltwater use. Serving dealers across the Southeast and beyond, they provide reliable, well-engineered trailer solutions backed by decades of experience and strong customer support.
• Copper Rock Marketing (Draper, Utah) provides full-service creative strategy, branding, web design, social media and content solutions, helping businesses elevate engagement, strengthen online presence and drive measurable growth through expert, tailored marketing services.
• Covercraft (Chesnee, S.C.) designs durable, custom-fit boat covers and protection products that shield vessels from weather and wear, providing dealers and boaters with reliable, long-lasting solutions built for performance and peace of mind.
• CWR Wholesale Distribution (Bayville, N.J.) supplies more than 300 marine, outdoor and consumer brands, offering deep inventory, competitive pricing, 24/7 account management and strong dealer support as a wholesale-only distributor serving multiple industry segments.
• Fishbrain (Dover, Del.) is a social fishing app and marketplace empowering anglers with real-time catch data, gear reviews, maps, community insights and buying tools to enhance their fishing performance and experiences.
• Garage Composites (Castle Rock, Colo.) provides dealer training, consulting and 20-club programs that help marine, powersports and outdoor recreation retailers improve profitability, leadership, operations and customer experience through data-driven coaching, proven processes and real-world industry expertise.
• Good Sam (Bowling Green, Ky.)provides memberships, insurance, roadside assistance and travel resources that help outdoor enthusiasts save money, stay protected and enjoy safer, easier RV and boating adventures.
• Grace Titles (Caledonia, Mich.) manages vessel closings by handling USCG documentation, Preferred Ship Mortgages and state title and registration work, streamlining multi-state transactions for dealers, lenders, brokers and individuals with efficient, experienced service.
• Lippert (Howe, Ind.) delivers premium RV, automotive and marine products that enhance outdoor fun, continually innovating parts and accessories to support every journey and improve experiences on the road or water.
• Locally (New Orleans, La.) helps brands connect online shoppers with nearby retailers through real-time inventory, enabling seamless omnichannel experiences that drive in-store traffic, sales and stronger dealer-customer connections.
• Magic Tilt Trailers (Clearwater, Fla.) builds high-quality aluminum and galvanized boat trailers for saltwater use, serving dealers as a wholesale manufacturer with strong Southeast roots and nationwide and international shipping capabilities.
• Monterey Boats & Blackfin Boats (Williston, Fla.) craft premium, American-made vessels known for innovation, superior craftsmanship and performance. Designed for families and passionate boaters, both brands deliver exceptional style, comfort and reliability for cruising, fishing and on-water adventure.
• Ring Power (St. Augustine, Fla.) is a division of Ring Power Corporation, the official distributor of Cox Marine diesel outboards for the East Coast, Northeast, Great Lakes, Caribbean and Bermuda. Our partnership combines Cox Marine’s pioneering technology with Ring Power’s deep-rooted legacy of excellence in marine service and support.
• Solas Science and Engineering Company (Taichung, Taiwan), founded in 1985, is a leading global maker of outboard and stern-drive propellers and PWC impellers. Solas is known for superior design, advanced manufacturing, skilled craftsmanship and high-quality performance products engineered at its state-of-the-art Taiwan facility.
• Veranda Marine (Malvern, Ark.), since 1966, builds luxury pontoons meticulously inspected for quality, performance and aesthetics, featuring an industry-leading deck system, premium marine-grade materials, polyurethane seating and the proven reliability of Yamaha Outboards for lasting on-water confidence.

Broad Coalition Driving Marine Retail

These organizations represent a broad mix of manufacturers, service providers, technology companies and accessory suppliers who support marine retailers through tools, products and solutions aimed at improving dealer operations and customer experience.

“We welcome all these partners and their unique expertise into the MRAA community,” said Liz Keener,MRAA Senior Director of Partnerships. “Each company brings knowledge and passion to the marine marketplace. Their participation strengthens the resources and relationships that help dealers deliver exceptional experiences for today’s boaters and the MRAA deliver on its mission to fuel dealer success.”

Additionally, dealer members are encouraged to explore the list of companies that actively support the MRAA across five partnership levels. View the complete list.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.