MRAA today released its Annual Impact Report, which shows that dealer engagement with the association rose to record levels during 2020.

“Being there for dealers in a year like 2020 is exactly why MRAA exists,” said Mike Davin, Brand Director at MRAA. “When we reviewed MRAA’s engagement numbers, we were really honored how many dealers turned to the association as a trusted resource during such a difficult year.”

The MRAA releases an Impact Report each year to show how its initiatives have benefited members, partners and the industry at large. In 2020, highlights included increased legislative advocacy work, a rapid response to Covid-19 in the spring and the successful launch of a virtual Dealer Week. As a result, MRAA increased membership, conference attendance and unique BoatPAC donors.

Read the complete report here.