• Proper Process: Part 2 of A Q&A with Sarah Bonvallet Operations Program Coordinator at Wrap Recycle Right Program and Denise Diorio McVeigh, EPR Services and Stakeholder Engagement Manager at Reverse Logistics Group
Editor’s note: This is Part 2 of a three-part Q&A with leaders of the Wrap Recycle Right program focused on retailer compliance requirements and what marine businesses need to know.
By Chad Tokowicz, MRAA Government Relations Manager
Minnesota marine retailers have clear responsibilities under the Boat Wrap Stewardship Law. Compliance begins with knowing what to check and when. This discussion focuses on retailer obligations, documentation, and key deadlines. We also gain some practical steps boat dealers can take to reduce risk and operate with confidence.
Chad: What obligations will marine retailers have under the program starting September 1, 2025 and how should they prepare now?
Denise: Retailers just need to check the Minnesota Pollution Control Agency’s (MPCA) list of compliant producers before they buy. If the producer, manufacturer or distributor was listed as compliant on the day the order was placed, the retailer is in the clear. Retailers can also choose to be a collection point for boat wrap if they want to support the program in an additional way.
Chad: How can retailers verify that the boat wrap they sell comes from compliant producers?
Denise: Want to make sure the boat wrap you sell is compliant? Just check the MPCA’s list of approved producers, manufacturers and distributors — and give it a quick look every time you buy. Keep a simple purchase log, stay organized, stay compliant and you’re all set.
Chad: What challenges do you anticipate retailers might face in meeting program requirements and how is the program supporting them?
Denise: A common challenge is when a retailer’s preferred producer, manufacturer, or distributor isn’t on the MPCA’s compliant list. It’s a hiccup, but there’s an easy fix — if that producer wants to be added, they can join CIFFRO.
Chad: How can marine retailers get involved as collection partners or host collection sites?
Sarah: Marine retailers for sure can get involved on the collection side of the Wrap Recycle Right program. If a retailer generates used boat wrap and the site agrees to prep the material so it is recycle-ready — then I can help them with the rest!
I will say though, we’re building this program step‑by‑step on purpose. It’s not just about popping up a bunch of collection sites — it’s about making sure each one actually works well. This approach helps keep things reliable for boat owners, efficient for moving material to the right facilities and accessible by putting sites where they’re most needed.
Chad: What guidance is available for properly preparing used boat wrap for recycling?
Sarah: Great question. Prep really matters. Before we talk about the steps, here’s the quick ‘why’ — plastic film recycling only works when the material is clean and consistent. Recycling facilities can’t run things like strapping, vents, wood supports or wet, dirty wrap through their machines, they’re just not built for it. So good prep helps make sure the wrap can actually be recycled instead of rejected.
To keep things simple, we’ve put together easy guidelines for both boat owners and collection sites. The basics are:
- Take the wrap off on a dry day. Keeping it clean and moisture‑free makes a huge difference for recyclers.
- Remove everything that isn’t boat wrap. That means straps, ropes, vents, wood, buckles — all of it. Cutting above the perimeter band usually makes this a lot easier. [revisor.mn.gov]
- Roll it up tight. Secure it with a strip of boat wrap and drop it into a Wrap Recycle Right collection container.
- For the most up‑to‑date prep steps and visuals, the best place to look is our website:
www.wraprecycleright.org/prepare-your-boat-wrap-for-recycling/
Chad: Will retailers receive educational or point-of-sale materials to help explain the program to customers?
Denise: Yes! Retailers will get helpful materials. We’re putting the finishing touches on our Retailer Resource Guide which includes point‑of‑sale signs, a draft customer email and other easy‑to‑use assets. We’d love your input on what would be most useful. Thanks for helping spread the word about the program.
Chad: What key deadlines should marine retailers be aware of as the program rolls out?
Sarah: The key deadline for retailers was September 1, 2025 as that is when the law went into effect, requiring everyone to use boat wrap from compliant producers. Looking ahead, we’re onboarding new 2026 collection sites through April 1st, since Spring collection starts right after that. If a retailer is interested in being a collection site but isn’t quite ready this season, no problem, just reach out in the fall and we can get you lined up for 2027. Other deadlines to be aware of are the recycling goals laid out in the law. We need to recycle 50% of the boat wrap sold in the state by 2030 and 80% by 2035. To reach these goals we will need the boating communities’ help, including retailer support!
Chad: What happens if a retailer works with a non-compliant producer?
Denise: Compliant producers are carrying their weight. When you choose their products, you’re supporting the companies that actually fund the infrastructure that makes our recycling system work. Show your support by purchasing from them—your choices help sustain the entire program.
Chad: What will enforcement look like for the boat wrap stewardship program?
Denise: The MPCA is responsible for enforcing the boat wrap stewardship program. If you think a producer or retailer isn’t following the rules, you can submit a complaint through the MPCA’s “Report a violation of environmental regulations” form. Your identity is kept confidential under Minnesota law. You can also learn more about MPCA’s compliance and enforcement program on their website here.
Read Part 1 of the Q&A.
For more information, connect with Chad about Minnesota’s Wrap Recycle Right Program.
