ORLANDO – The Marine Retailers Association of the Americas and Nautique Boats have partnered on a dealer development initiative that gives dealers greater access to the Marine Industry Certified Dealership Program and rewards dealers who achieve Certified status.
In a multi-tiered approach, MRAA first rolled out the program, which included custom landing pages and special promotions, in a limited fashion to the Nautique dealer 20 Group. Then, Nautique VP of Domestic Sales Scott Bauer announced the partnership at the company’s 2018 model year dealer meeting, before MRAA laid out the dealership performance benefits to the dealers. More recently, MRAA once again supported Nautique’s dealer training event by recognizing the Nautique dealers who are excelling in the area of employee engagement, a key tennet of the Certification Program, and enrolling more dealers.
“We have made significant investments in product innovation and quality in recent years, and we believe, equally, in the power of investing in the growth and development of our dealer network as partners that represent our brand in each local market,” explains Nautique Boats President Greg Meloon. “Our partnership with MRAA and Dealer Certification gives us a proven platform to provide our dealers a roadmap to strengthen their operations, engage their employees on a higher level, and deliver world class customer service.”
At the 2018 Dealer Principals Meeting, Nautique announced that there will be an incentive in the 2019 Nautique Dealer Sales Program for dealers who have completed MRAA Certification. More than 40 percent of Nautique’s dealer locations have already engaged in the program.
“It’s an honor for us to be able to extend the blueprint that Dealer Certification offers in helping to strengthen the foundation of the Nautique dealer network,” says Matt Gruhn, President of the Marine Retailers Association. “Dealer Certification is our industry’s most effective tool for helping dealers foster rewarding retail experiences for today’s boat buyers, and it simultaneously provides a template dealers can use for building their own formula for success.”
As part of a broad campaign to fulfill its mission, MRAA has been working closely with a number of manufacturers to help extend such opportunities to their networks through custom programs. Additionally, MRAA has evolved the Dealer Certification Program to create much greater value for Certified Dealers and their teams. Today, not only will the process of becoming Certified help dealers stay focused on continuous improvement, but it will also share real-world strategies, best practices and insights from world class experts through the newly introduced Continuous Certification Curriculum.
About Dealer Certification
The MRAA’s Dealer Certification Program provides a blueprint for boat and engine dealers to create a culture of continuous improvement within their businesses. Dealer Certification focuses on enhancing dealership performance through three key pillars of building a competitive advantage: Operations, Employee Engagement, and Customer Satisfaction. The program unites the best and most effective tools, resources and educational programming offered by the MRAA into one package that offers dealers the most direct route to growth and success in today’s market. For more information, please visit MRAA.com/Certification or contact us at 763-315-8043.
About Nautique Boats
Nautique Boat Company manufactures the highest quality, most innovative ski and wake-sports boats available worldwide and has provided exceptional customer service experiences for over 93 years. From the industry-leading G-Series models, record-breaking Ski Nautique 200 and ultra versatile GS-Series of boats, Nautique has paved the way with innovative and cutting edge towboat technology. The Nautique name is synonymous with progression, high-quality and customer satisfaction and have been the best performing towboats on the waters of the world since 1925.
