• New video (E1S4) of the boating safety series offers tips for boaters on preparing their boat for new season ahead
Discover Boating, powered by the NMMA and the MRAA, is helping you to engage your customers, offering a series of boating safety video that educate and connect with the next generation of boaters. These shareable videos and messaging help dealers and other industry stakeholders engage new boaters, whose path to purchase looks very different from previous generations.
Discover Boating and Progressive strategically created short-form videos (in addition to longer form versions) that can be shared on social channels, such as TikTok and Instagram — popular platforms where target audiences consume digital content.
New Discover Boating Safe Boating Video Launches
This first episode in the new series, “How to Prepare Your Boat for Boating Season,” can be viewed below and on Discover Boating’s YouTube channel (or watch below).
“Following the success of our previous three award-winning video series, Discover Boating is thrilled to team up with Progressive again on the launch of this new, five-part series,” said Kevin Williams, NMMA’s vice president of North American marketing. “Since the debut of the first series in 2022, our safe boating videos in collaboration with Progressive have amassed more than 10 million views across Discover Boating’s digital channels, significantly boosting awareness of on-water safety best practices, especially important given the surge of new boaters entering the market in recent years.”
The latest safety video series covers essential safety topics, including:
- Preparing your boat for boating season
- Boating with kids
- Life jackets
- Float plans
- Sound signaling devices.
“As the No. 1 boat insurer in the country, safety education among boaters is a top priority for Progressive to ensure boaters feel confident on the water, establishing a safer, more fun boating experience for all participants,” says Eric Doubler, Progressive Recreational Lines Direct Business Leader. “Knowing we share this sentiment with Discover Boating, creating an engaging video series like Boat like a Pro is one of the ways we are working together to enhance our educational resources that support boaters throughout their on-water adventures, regardless of their experience level.”
Safe Boating Video Series
To ensure boaters are equipped with expert safety tips as they get ready to hit the water, the new Safe Boating Video Series from Discover Boating will air throughout the spring months. Video promotion plans include: consumer emails, blog articles, DB TV section and the Discover Boating Industry Resource Center.
As an industry stakeholder, you are encouraged to share the boating safety videos in your various channels as well, including your social media feeds, newsletter and on the screens in your showroom. These videos can help to provide customers with engaging safe boating content.
