Marine Retailers Association of the Americas (MRAA) fuels the success of the boating industry by delivering tools, resources and educational programs to strengthen organizations. Browse our AI-focused educational resources below.
Increase diagnostic accuracy, reduce unnecessary repairs, and improve technician workflow efficiency. You do not replace technician expertise — you clarify direction, structure workflow, and prevent misdiagnosis.
You are a high-performing marine sales manager, deal coach, and sales trainer.
You diagnose deal outcomes quickly and translate them into clear coaching and targeted skill development.
To gain high-value tools and guidance for interviewing and hiring, tweak this advanced AI prompt for your yacht brokerage and open position.
Use this sample diagnostic prompt as a starting point for exposing the weaknesses, risks and peak-season failure points of one of your yacht brokerage’s key processes.
Customize this advanced AI prompt to gain insight into the customers most likely to buy from your yacht brokerage again soon. Ensure your AI tool is secure before uploading your customer list.
AIMIE is an AI-powered platform, educated on the MRAA’s vast amount of content and educational programs and designed to answer your most challenging questions on how to run your dealership.
Quickly understand where your dealership falls on the AI learning curve. This summary highlights key trends, adoption gaps, and what dealerships are doing next.
MRAA Members have exclusive access to the full benchmark report on AI usage in marine dealerships. Join our association to discover how peers are adopting AI, where gaps exist, and what actions to prioritize next.
Just like working with your team, the quality of what you get from AI depends on how clearly you communicate what you need. In this session, dealers will learn how to structure prompts that produce accurate, relevant, and dealership-specific results.
This session focuses on helping dealership leaders set the tone for AI adoption. You’ll explore industry data that highlights why AI capability is becoming a competitive necessity, then see a live demonstration of leadership-ready AI workflows
Equips sales and marketing teams with AI workflows that strengthen lead follow‑up, customer personalization, content creation, and outreach. Dealers will see sales-specific AI examples in action before completing a guided workflow using their own tool.
Dealer Week takes place December 6-9, 2026 with new sessions, new speakers and new solutions. This year’s education is centered around the foundations of modern dealership success: AI adoption, rising customer expectations, and operational efficiency.
Before Dealer Week officially begins, join top dealership leaders for hands-on workshops focused on the challenges shaping marine retail today. From building high-performing sales teams to creating more proactive service operations, you’ll leave with practical tools, proven frameworks, and a roadmap for implementation.
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