As boat show season approaches, MRAA and Grow Boating have launched the final installment of the “First-Time Boat Shoppers” e-learning course, which focuses on sales tools that dealers can use.

The course, titled “Tools to Turn First-Time Boat Shoppers into Buyers,” is available now at mraa.com/GrowBoating alongside the first two installments of the series. Dealers can download tools from within the course, including a “Buying Your First Boat” guide, which they can then print and use as a sales tool at upcoming boat shows.

As with the first two parts of the series, the course translates Discover Boating’s research of first-time boat buyers into education, tools and resources that can help marine retailers and their employees provide a customer experience leads to more boat sales now and in the future.

“Each portion of the course has a lot of value for dealers,” says Liz Walz, Vice President of MRAA. “However, we’ve been especially anxious to release this final installment of the series because it contains some excellent and practical tools that I think dealers will be able to start using immediately.”

About the Marine Retailers Association of the Americas
The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting marine retail businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, call us at 763-315-8043.

About Grow Boating, Inc.
The purpose of Grow Boating is to identify growth opportunities within the marine industry, and champion those opportunities through consumer communications, targeted programs, and by developing industry education and resources. The Discover Boating program is one of several of Grow Boating’s areas of focus. For more information, visit GrowBoating.org.