MINNEAPOLIS — Premier Marine, Inc., a leading U.S. boat manufacturer, has signed on as a Platinum Member of the Marine Retailers Association of the Americas, the highest level of support for the association.

“Given Premier’s support of the dealer community during the past decade, we are honored to have earned the company’s partnership,” says Matt Gruhn, President of MRAA. “The Menne family’s long record of leadership and involvement in the Minnesota marine market, as well as their annual support of dealer-focused programs like the Marine Dealer Conference & Expo and the Top 100 Dealers Program makes their participation in MRAA particularly meaningful for me.”

Premier Marine, headquartered in Wyoming, Minn., manufactures the Premier, Leisure, Weeres and Palm Beach brands of pontoon boats. The company, which was founded in 1992, is an independent boat builder, owned and operated by the Menne family and known for its dedication to quality craftsmanship, practical design, new product development and continuous safety innovation.

“We believe boating is about family, and at Premier Marine, our dealer network is part of our family,” says Bob Menne, Premier Marine President. “When you care about the people with whom you do business, then it makes sense to invest in their success. Our partnership with the MRAA allows us to contribute to a better future for marine dealers and ultimately Premier Marine.”

About Marine Retailers Association of the Americas

Celebrating its 40^th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit