Priority One Financial Services is the exclusively endorsed F&I provider of MRAA. This team of more than 80 professionals brings an unmatched commitment to get customers financed and out on their next adventure. Founded in 1987, Priority One was the nation’s first company to offer retail financing for recreational dealerships. Today, the company continues to lead the industry with custom technology and award-winning service.

Customers who fill out a credit application before leaving your dealership are nearly 30% more likely to see that unit through to delivery. Priority One gives you showroom tools to equip your customers with financing options from the beginning of the sale. Dealer partners also benefit from fast financing, robust security and compliance checks, 24/7 view of your F&I profits, and satisfied customers.

Headquartered in Saint Petersburg, Florida, the company also owns and operates Priority One Equipment Finance. As an MRAA member, you can also finance essential heavy equipment for your business, like boat hoists and forklifts, through Priority One.

Visit for more on Priority One.

To become a dealer partner or access your MRAA benefit, call (800) 419-1341 or contact us at

Receive this benefit by joining MRAA at Learn more about MRAA Membership by contacting Membership Manager, Sherri Cuvala at Already a member? Login to sign up for the Priority One Member Benefit.