St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services.
When a dealer works with Rollick and Priority One, customers can shop on the dealer’s website using Rollick’s digital retailing tool and instantly get connected with Priority One to prequalify for financing.
“Rollick helps capture more leads; Priority One helps convert those leads to buyers. It’s a synergy that works well for dealers and ultimately will lead to more closings,” said Nicole Armstrong, Vice President of Corporate Initiatives at Priority One.
Priority One also offers partner integrations with Kenect, MOTOTV and DealerRock DMS to bolster customer conversion.
For a limited time, Priority One dealers will receive $100 off a monthly Rollick subscription with no setup fees. To learn more about the Rollick-Priority One integration, visit p1fs.com/rollick or call (800) 419-1341.
About Priority One Financial Services, Inc.
Founded in 1987, Priority One Financial Services, Inc. offers flexible, business-ready finance and insurance solutions for marine, RV, trailer, powersports, park model and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One provides full-service retail financing to customers through industry-leading technology and award-winning service. Headquartered in Saint Petersburg, Fla., the five-time “Best Place to Work”honoree also owns and operates Priority One Equipment Finance and Veritas Insurance Group. For more, visit p1fs.com.
About Rollick
Rollick is a technology company that provides software to manufacturers and dealerships in the Powersports, RV, Marine, and industrial/outdoor power equipment industries. Utilized by over 130 OEMs and thousands of dealers, Rollick’s SaaS solutions include enterprise lead management, digital retailing, inventory marketing, post-sale customer experience, and marketing automation. In addition, the company has rapidly built its outdoor recreational vehicle buying marketplace branded for Sam’s Club, US Bank, AAA, major insurance providers, employees at more than 2,000 top U.S. companies, military members, veterans, and first responders. Rollick was founded in 2017, based in Austin, TX, and backed by several venture investment firms, including Silverton Partners and Liveoak Venture Partners. For more information, visit Rollick.io.
Priority One Financial Services and Rollick are MRAA Partners.
