The Marine Retailers Association of the Americas is pleased to announce that RaftUp, an applications and software company, has signed on to support the association at the Partner level.

RaftUp is a software development company that provides technical solutions that increase safety and social utility for boaters, recreational businesses, public safety agencies, and outdoor enthusiasts.

“We couldn’t be more excited about joining the MRAA, as our core focus is increasing engagement between recreational boaters and marinas and outfitters”, Corey Boelkens, Founder & CEO of RaftUp. “We are here to help enhance the experience.”

The free app, which is available for both Apple and Android products, allows boaters to connect with each other on waterways and provides a “Smart SOS” feature that can minimize downtime in the case of an unexpected breakdown. In addition to the social focus of the app, RaftUp also includes an enhanced feature that allows first responders and public safety agencies to receive a user’s location on the water, in case of emergencies.

“We welcome RaftUp Technologies, Inc. into MRAA partnership,” Matt Gruhn, President of the Marine Retailers Association. “We are honored to partner with a company that is working to create a more safe and collaborative environment for today’s boaters.”

RaftUp joins a growing roster of boat manufacturers, vendors and suppliers that have chosen to support the dealer community through partnership with the MRAA, The support of these organizations enables the MRAA to expand the products and service it offers to dealers, with the goal of providing them with more tools, resources and educational opportunities to fuel their success. Find a full menu of partner benefits here.