MINNEAPOLIS, APRIL 21, 2025 – The Marine Retailers Association of the Americas (MRAA) is thrilled to announce that Regal Boats has become the first manufacturer to upgrade to MRAA’s all-new Boat Brand Partner membership category. This partnership marks a significant milestone in MRAA’s ongoing efforts to support and enhance the success of the marine industry.
A longtime Partner of the MRAA, Regal Boats upgraded its membership with MRAA, having been an Education Champion member for the past three years. Regal’s commitment to supporting MRAA’s mission of fueling the success of dealers through training and education has been unwavering.
“We are excited to expand our relationship and become MRAA’s first Boat Brand Partner and are greatly looking forward to capturing more dealer development deliverables for our dealers,” said Jake Kuck, Vice President of North American Sales & Marketing at Regal Boats. “This partnership will allow us to connect our dealers with MRAA’s extensive catalog of programs, tools, education, and resources.”
The Boat Brand Partner membership, launched in 2025, is designed to better serve boat manufacturers with dealer development tools that help their dealer networks become more successful. The membership provides boat brands, like Regal Boats, with exhibit space at MRAA’s Dealer Week Conference and Expo, in addition to a series of dealer development opportunities that provide turnkey, year-round access to training and education opportunities for the brand’s dealer network. This new Boat Brand Partner membership is open to all boat manufacturers.
“We are incredibly thankful for Regal Boats’ years of support for MRAA and the important work we do to serve dealers,” said Allison Gruhn, Vice President of Business Development. “Regal’s dedication to supporting its dealers through its partnership with MRAA has been instrumental in our mission to enhance industry growth and success.”
MRAA offers two Partner levels of membership that offer Dealer Development resources to Boat Manufacturers – this new Boat Brand Partner membership, and MRAA’s Strategic Partner membership. At the Strategic Partner level, more than 45 boat brands have already been introduced to MRAA’s significant dealer development programs and services. To learn more, contact Allison Gruhn at 763-333-2419 or allison@mraa.com.
About Regal Boats
Regal Boats is a family-owned and operated manufacturer of luxury performance boats from 20′ to 50′, dedicated to enriching lives through awesome boating experiences. Founded in 1969, Regal combines thoughtful design, quality craftsmanship, and a commitment to excellence to deliver boats that inspire joy on the water. With a purpose to Honor God and Enrich Lives, Regal Boats continues to lead the marine industry by fostering innovation, cultivating relationships, and upholding values that stand the test of time. Based in Orlando, FL, Regal distributes products through a dedicated dealer network worldwide.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit mraa.com or contact us at 763-315-8043.
Are you a boat manufacturer that would be interested in becoming a Boat Brand Partner? Learn more about different levels of Partner Membership here!
