MRAA’s Continuous Certification program has released its third quarter course: Fill the Gaps in Your Dealership’s Sales Process. The goal is to help dealers improve their customer experience by following a consistent process.

Certified Dealers are already required to have a sales process in place before earning their Certification, but this course asks them to go back to that process and their process map and review them, to assure all of the important factors are embedded in the process, trained upon and used.

Jim Million, of Million Learning, leads Certified Dealers through his B.R.I.D.G.E. sales process, while MRAA Lead Certification Consultant Bob McCann demonstrates how B.R.I.D.G.E. can apply to each of the 15 steps in MRAA’s example sales process map.  

Fill the Gaps in Your Dealership’s Sales Process Map is available now to enrolled dealers and their staff within the 2020 Continuous Certification Curriculum.

If you don’t have access to Continuous Certification and would like to learn more, contact Certification Manager Liz Keener at lizk@mraa.com, or 763-333-2417.