MINNEAPOLIS, April 29 – The Marine Retailers Association of the Americas (MRAA) announces that Searchshop commits to Platinum Partner Membership with the association.
As a Platinum Partner Member of the MRAA, Searchshop helps to shape the future of the marine dealer network by championing initiatives that foster long-term growth and sustainability. Its involvement supports essential tools like education, training and resources that help dealers grow and succeed in an increasingly competitive and evolving industry. By investing in the strength of marine dealerships, Searchshop reinforces its commitment to progress, innovation and industry-wide success while solidifying its role as a forward-thinking leader in the marine space.
“At Searchshop, we believe the future of marine retail lies in equipping both dealers and consumers with the tools to succeed in a digital-first world,” says Salem Hassan, CEO of Searchshop. “Our partnership with the MRAA reflects a shared vision to elevate the buying experience, simplify operations for dealers and drive smarter, more sustainable growth across the industry.”
Searchshop, based in Jacksonville, Fla., is dedicated to enhancing the marine buying experience by bringing greater transparency, convenience and confidence to boat shoppers and dealers alike. With a robust selection of new and pre-owned marine vessels, Searchshop empowers consumers to make informed decisions through tools that analyze pricing, provide reviews, and offer valuable market insights. Designed with both the buyer and seller in mind, the platform simplifies the search process and supports smarter, more efficient transactions across the marine industry.
With over two decades in outdoor recreation and a passion for helping dealers grow, Kim Whitaker, Searchshop’s dedicated Marine Account Manager will directly support MRAA members. “I’m here to connect you with the right customers, streamline operations and support your success,” she explains. “Searchshop offers powerful tools for lead generation and efficiency — I see incredible opportunities for the boating industry.”
“Searchshop’s commitment to helping marine retailers connect with today’s digital-first consumers makes them an invaluable addition to the MRAA community,” says Freya Olsen, MRAA Senior Director of Engagement. “As a Platinum Partner Member, they bring innovative tools and a fresh perspective that support our mission to help dealers thrive. We’re thrilled to welcome a partner who truly understands the evolving needs of our industry.”
About Searchshop
Founded with a mission to bring simplicity and trust to the marine marketplace, Searchshop has quickly become a go-to platform for buying and selling boats online. With a strategic focus on transparency and user experience, Searchshop offers a wide selection of new and pre-owned marine vessels, along with powerful tools to compare prices, read reviews, and track market trends. Built on a foundation of innovation, including a proprietary, patent-pending shopping tool, Searchshop streamlines the connection between buyers and sellers—reshaping the way marine consumers shop, and dealers engage with customers. For more information, email kwhitaker@searchshop.com 919-412-6325 or visit https://www.searchshop.com/.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
