The Service Department Excellence Scholarship package was established in 2025 to help drive higher levels of performance for the dealership awarded with this opportunity. The scholarship provides recipients with full tuition to participate in MRAA’s Service Management and Service Advisor Certification Programs, and provides up to $2,500 to send a technician to the training of your choice. Open to MRAA members in good standing, and we recommend a dealership principal or General Manager complete the online application, including an essay .