BROOKLYN PARK, March 24 – The Marine Retailers Association of the Americas (MRAA) announces Spectrum Color commits to Platinum Partner Membership and will be exhibiting at Dealer Week 2025 in Tampa, Fla.
As a Platinum Partner Member of the MRAA, Spectrum Color plays an essential role in supporting the growth and success of the marine dealer community. This partnership allows Spectrum Color to contribute to the advancement of the industry by helping to fund world-class education, training programs, and resources designed to empower marine dealers. In return, Spectrum Color benefits from increased marketing exposure, exclusive Dealer Week opportunities, and the ability to share its expertise through educational content. By investing in the development of marine dealerships, Spectrum Color reinforces its commitment to innovation, quality, and the long-term success of the marine industry.
“We’re so excited about the achievements that Spectrum Color has reached and the relationships built over the past 60 years,” says James Mitchell, Managing Director, Spectrum Color. “We continue to grow with the help and feedback of our customers, striving to be innovative, introduce new technologies and bridge the service gap in the industry.”
Spectrum Color, headquartered in St. Augustine, Fla., has been committed to innovation, offering boat manufacturers and repair professionals an extensive selection of premium gel coats designed for durability and precision. With a strong focus on customer satisfaction, Spectrum Color continues to provide expert color-matching services, advanced product formulations and dedicated support to marine dealers and professionals nationwide. One key example of its service includes the Spectrum Color Gel School, launched four years ago. This program has trained more than 1,000 technicians, equipping them with the skills to enhance their careers and create new revenue streams for dealers.
“The testimonies we’ve received highlight not only professional growth but also the positive financial impact on our partners,” adds Mitchell. “As Spectrum Color looks to the future, the company remains committed to supporting the marine industry with high-quality products, expert training and exceptional customer service. This is an exciting time to be involved in the marine industry, and we’re proud to continue driving innovation and excellence.”
“Spectrum Color recognizes the critical role of innovation and precision in the marine industry,” says Allison Gruhn, MRAA Vice President of Business Development. “Through its dedicated services, industry expertise and strong relationships with boat manufacturers, Spectrum Color can help us continue to support dealers and improve the boat ownership experience while advancing standards in recreational boating.”
About Spectrum Color
Spectrum Color, established in the early 1990s as an offshoot of Fiberlay, quickly became the world leader in aftermarket gel coats. With a strategic focus on direct marketing to boat manufacturers, Spectrum Color gained exclusive access to dealer meetings, comprehensive color information and invaluable dealer networks. Dedicated to innovation and customer satisfaction, Spectrum Color continues to set industry benchmarks for excellence in gel coat application. Call 800-754-1830 or visit https://spectrumcolor.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
