Tag: Around the Industry

dealer prep at a Boat Show
Blog

Boat Show Follow-Up That Converts Interest into Sales

By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on

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Boat image enhancement tool
News

Boatyard Supercharges Marine Sales with AI-Enhanced Boat Listing Photos

• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as

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Media at Discover Boating Boat Show
Blog

Media Coverage for Boat Shows

Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to explore boating. Moreover, boat shows are a hands‑on, in-person and

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Discover-Boating recreational boaters
News

Boating Industry Marketing Leaders Unveil Direction to Accelerate Market Expansion

• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), announced details of their market expansion strategy to accelerate long-term

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NPA 2026 auctions
News

 National Powersport Auctions Releases 2026 Auction Calendar 

 POWAY, CALIF. (December 17, 2025) – National Powersport Auctions (NPA), a nation’s leading provider of powersports, RV and marine remarketing services, has officially released its 2026 Auction Calendar, helping dealers plan for another strong year of buying and selling across all NPA locations.  The 2026 schedule maintains the same structure

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Platinum Partner
News

DealerRock Commits to Platinum Partner Membership

MINNEAPOLIS, Oct. 6 – DealerRock has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. It will also showcase at Dealer Week 2025 in Tampa, Fla. This partnership underscores DealerRock’s commitment to supporting marine retailers and advancing the marine industry. As a Platinum Partner, DealerRock

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