By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, […]
Tag: Around the Industry
Boatyard Supercharges Marine Sales with AI-Enhanced Boat Listing Photos
• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as part of its Boatyard Sales […]
Media Coverage for Boat Shows
Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to explore boating. Moreover, boat shows are a hands‑on, in-person and expert-led (often by boat dealers!). […]
MRAA Announces 2025 Great Dealerships to Work For; Trailblazer Award Recipient
• Award recognition highlights marine retailers committed to strong workplace culture and employee experience MINNEAPOLIS (Jan. 28, 2026) — The Marine Retailers Association of the Americas (MRAA) recognized 21 2025 Great Dealerships to Work For and named its second annual MRAA Trailblazer Award recently at Dealer Week in Tampa, Fla. Randell Seyfert, President of Captain’s […]
Boating Industry Marketing Leaders Unveil Direction to Accelerate Market Expansion
• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), announced details of their market expansion strategy to accelerate long-term industry growth amid changing consumer […]
MRAA Board Member and Marine Industry Leader Testifies at Legislative Hearing; Underscores Need for Increased Boating Access
• House Natural Resources, Subcommittee on Water, Wildlife, and Fisheries Hearing: Hunting and Fishing Access in the Great American Outdoors By MRAA and NMMA On January 13, the House Natural Resources Subcommittee on Water, Wildlife, and Fisheries held a hearing titled “Hunting and Fishing Access in the Great American Outdoors” that focused on access to […]
National Powersport Auctions Releases 2026 Auction Calendar
POWAY, CALIF. (December 17, 2025) – National Powersport Auctions (NPA), a nation’s leading provider of powersports, RV and marine remarketing services, has officially released its 2026 Auction Calendar, helping dealers plan for another strong year of buying and selling across all NPA locations. The 2026 schedule maintains the same structure dealers have come to rely […]
DealerRock Commits to Platinum Partner Membership
MINNEAPOLIS, Oct. 6 – DealerRock has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. It will also showcase at Dealer Week 2025 in Tampa, Fla. This partnership underscores DealerRock’s commitment to supporting marine retailers and advancing the marine industry. As a Platinum Partner, DealerRock demonstrates a deep investment in […]
De Antonio Yachts Commits to Platinum Partner Membership
MINNEAPOLIS, Sept. 30– The Marine Retailers Association of the Americas (MRAA) announces that De Antonio Yachts has expanded its support of the marine industry by joining as a Platinum Partner Member. This elevated level of partnership reflects De Antonio Yachts’ strong commitment to dealer success, customer satisfaction and the advancement of the recreational boating industry. […]
Four New Partner Members Join MRAA
MINNEAPOLIS, August 31, 2025 — The Marine Retailers Association of the Americas (MRAA) proudly welcomes Alumacraft, Liqui Moly Marine, SpeedPro Norcross and WRS Consultants as its newest Partner Members. By joining as Partner Members, these companies showcase their dedication to the growth and success of the marine industry. Through alignment with MRAA’s mission and programs, […]