• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from
Data can be a great resource to have in your business toolbelt. However, having data and ACTING on it are two different things. If you fail to do so, you’re just collecting numbers and that won’t help you get to where you want to be. You’ll find data everywhere in
MINNEAPOLIS, January 16, 2024 – The Marine Retailers Association of the Americas announced today Co-Chair officers and six new members for the Young Leaders Advisory Council (YLAC). As young marine professionals working within the recreational boating industry, council members help to further the industry for business stakeholders and consumers. Along
MINNEAPOLIS, Nov. 30 – The Marine Retailers Association of the Americas (MRAA) announces a new accommodation, the Priority One Relaxation Station, for attending dealers at MRAA’s annual Dealer Week Conference & Expo, Dec. 4-7, in Tampa, Fla. To provide Dealer Week attendees with rest and relaxation amidst a busy week,
More than 200 attendees from 87 businesses and 37 first-time registrants connected September 24-26 at the Westin Hilton Head Island Resort in South Carolina The National Marine Lenders Association (NMLA) just wrapped up its 2023 conference in Hilton Head, S.C., drawing the largest number of attendees in more than 10
As the Marine Retailers Association of the Americas (MRAA) continues to grow and work with all sectors of the industry, meshing directly with boat manufacturers is becoming an increasingly important method to engage new dealers. Presenting at dealer meetings is a great way for our team to meet potential members
A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However,
TAMPA, FLORIDA, July 11 — Skier’s Choice recently announced it has selected the Marine Retailers Association of the Americas’ (MRAA) Dealer Week Conference & Expo as the location of its annual dealer meeting this December. The meeting will take place in the days leading up to Dealer Week 2023, held
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped
